digital communication

  • Bureaucratic mindset vs. Web 2.0 mindset

    Category: Corporate communication, EU Affairs, Marketing, Public speaking

    The way most large institutions and corporations communicate and the mindset of the interactive web 2.0 communications is in utter contradiction. There is a compelling story to tell, but most of these institutions should radically change the way they express themselves.

    Here is a quick comparison of the two mindsets – which one does your organization have?

    Read More »
  • Social media in EU healthcare advocacy

    Category: EU Affairs, Marketing, Public speaking

    I’ll talk about four main topics in the context of Social Media Advocacy in the Healthcare sector in the European Union. Note that the topic is a bit more narrow than “Digital Advocacy” as that would include a deeper analysis of websites, interactive tools, mobile apps, newsletters and other tools apart from social media.

    The four topics are: One: outline and a bit of context, Two: a look at what your objective could be, Three: a few ideas and topics to talk about (which is quite a challenge for many people when trying to communicate to policymakers and to the broader stakeholder community), and Four: a few tips and considerations that I’d like to highlight.

    Read the full transcript and see the presentation online!

    Read More »

Copyright © Andras Baneth. All Rights Reserved.