digital communication

• Bureaucratic mindset vs. Web 2.0 mindset

  February 18, 2015 Category: Corporate communication, EU Affairs, Marketing, Public speaking

  The way most large institutions and corporations communicate and the mindset of the interactive web 2.0 communications is in utter contradiction. There is a compelling story to tell, but most of these institutions should radically change the way they express themselves.

  Here is a quick comparison of the two mindsets – which one does your organization have?

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• Social media in EU healthcare advocacy

  December 4, 2013 Category: EU Affairs, Marketing, Public speaking

  I’ll talk about four main topics in the context of Social Media Advocacy in the Healthcare sector in the European Union. Note that the topic is a bit more narrow than “Digital Advocacy” as that would include a deeper analysis of websites, interactive tools, mobile apps, newsletters and other tools apart from social media.

  The four topics are: One: outline and a bit of context, Two: a look at what your objective could be, Three: a few ideas and topics to talk about (which is quite a challenge for many people when trying to communicate to policymakers and to the broader stakeholder community), and Four: a few tips and considerations that I’d like to highlight.

  Read the full transcript and see the presentation online!

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