Empowerment | Andras Baneth

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Empowerment

Bureaucratic mindset vs. Web 2.0 mindset
February 18, 2015 Category: Corporate communication, EU Affairs, Marketing, Public speaking
The way most large institutions and corporations communicate and the mindset of the interactive web 2.0 communications is in utter contradiction. There is a compelling story to tell, but most of these institutions should radically change the way they express themselves.

Here is a quick comparison of the two mindsets – which one does your organization have?
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