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human factor

  • Why eyewitnesses are NOT to be trusted

    November 13, 2012 Category: Marketing, Public speaking, TED

    The other day I came across this fascinating presentation by a US forensic expert on a real court case where a group of teenagers, claiming to have seen a murderer, should not have believed their eyes: it was proven that their memories misled them…big time.

    A fantastic lecture with far-reaching conclusions – the human factor, be that in politics, marketing, or the courts, is NOT to be trusted.

    Enjoy!

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