lobbying

• Why public affairs does not equal lobbying

  January 27, 2014 Category: EU Affairs

  My article published on Europeanpublicaffairs.eu: Why public affairs does not equal lobbying. Original available here.   Why public affairs does not equal lobbying   According to Public Affairs Council President Doug Pinkham, “public affairs is the most important function that nobody …

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• Social media in EU healthcare advocacy

  December 4, 2013 Category: EU Affairs, Marketing, Public speaking

  I’ll talk about four main topics in the context of Social Media Advocacy in the Healthcare sector in the European Union. Note that the topic is a bit more narrow than “Digital Advocacy” as that would include a deeper analysis of websites, interactive tools, mobile apps, newsletters and other tools apart from social media.

  The four topics are: One: outline and a bit of context, Two: a look at what your objective could be, Three: a few ideas and topics to talk about (which is quite a challenge for many people when trying to communicate to policymakers and to the broader stakeholder community), and Four: a few tips and considerations that I’d like to highlight.

  Read the full transcript and see the presentation online!

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• The changing face of public affairs in Europe: 4 trends to watch

  October 9, 2013 Category: EU Affairs

  I’ve just had the following article published in E!Sharp magazine dealing with 4 major trends in European public affairs. Feel free to comment, share or challenge it!

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• What influences the European Commission [video]

  September 26, 2013 Category: EU Affairs

  I did this video a few months ago about “What influences the European Commission”. Since it is still valid, I thought it may be interesting to watch (or read the full transcript). Enjoy!

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• Should EU regulatory professionals start engaging in social media?

  June 21, 2013 Category: EU Affairs, Marketing

  Social media has been considered as unimportant by EU decision makers, according to a recent Burson-Marsteller survey. On the other hand, banning pesticides containing neonicotinoids, has gathered 2.6 million online signatures. What is happening then?

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