marketing
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28 Lessons I Learned About Startups @ the #WebSummit
E-business, Public speakingThe Web Summit, the annual orgy of startups, web entrepreneurs and “unicorns”, is a fantastic feat of the tech world’s brightest entrepreneurs. Almost 42,000 people from 134 countries flew to Dublin for three days to meet, mingle, invest and be …
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Not All Risks Are Created (and Perceived As) Equal
OtherDavid Ropeik, the author of the aptly titled ‘How risky is it, really?‘ book, has collected a fascinating list of risks we perceive in a highly illogical, subjective way. Scientists and communicators, hope this will help your outreach. Rationality, …
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Seth Godin: This is broken | TED Talk | TED.com
E-business, MarketingOne of my favorite Seth Godin presentations on why things don’t work, why sign/system/website/marketing creators just don’t put any effort into really considering what their customers, clients and users actually need. Must watch for everyone in marketing, product design, e-business …
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Design rule #1: Don’t make me think
Corporate communication, E-business, MarketingWhen was the last time you read the user manual of a newly bought vacuum cleaner? How many times did you watch the on-screen tutorial of a web app? My guess is: ages ago, if ever. Ever since IKEA has created text-free, …
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6 Business Models for Online Entrepreneurs
E-business, MarketingDoing a business online may be easy or highly challenging, depending on the model you choose. Here is the ultimate list of the 6 core ways you can make money on the Internet.
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Waiting for the THE BIG idea? Better start now.
E-business, MarketingSuccessful businesses are not based on creating a brand new industry from scratch. What makes them stand out is having a simple, single idea that they execute with such perfection and quality, applying such operating procedures that had never existed before.
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Sh*t entrepreneurs say: this video just NAILS it!
E-business, MarketingWe, entrepreneurs, especially those in the online world (and who isn’t there these days?) can connect with this video like with no other. A/B test? Instagram killer? Pivot? MVP? We’ve all said these things… and more 🙂 Enjoy and tell …
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