Positioning

• Lobbying Strategy in Europe: Vitamin, or Painkiller?

  January 16, 2016 Category: Public Affairs

    When a startup pitches their business to a venture capitalist to finance it, usually there is a question the potential investor will ask them:   is your company a vitamin or a painkiller?   That’s a very good question …

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• Newcomers’ Guide to EU Lobbying

  May 10, 2015 Category: Corporate communication, EU Affairs

  In a corporate context, virtually no one would define themselves as a “lobbyist” and only a handful would do so even off the record. This is not out of political correctness or any negative connotation that go with the term but rather due to the fact that, in most cases, their job is far broader than just lobbying. It might include any or all of the following: [see the full article for details]

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