social media

What Marty Mcfly Never Expected (or the social side effects of technology)
June 8, 2017 Category: TED
[This is an improved transcript of my TEDx talk at #TEDxAUBG in April 2017] The future… used to look great. Back in 1985 when the movie Back to the Future came out, we were infused, we were …
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The State of European Digital Advocacy
October 27, 2015 Category: Public Affairs
An interview published on the blog WagTheDog on the Public Affairs Council survey discussing Digital Advocacy Trends 2015.
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The Rise of Digital Advocacy in the EU
October 8, 2015 Category: EU Affairs, Marketing
“I don’t see myself as a lobbyist on EU regulations. I consider my job as a corporate diplomat, someone who needs to shape the discussion on the big environmental topics”, said a senior Brussels representative of an energy …
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European Digital Advocacy Survey 2015
September 7, 2015 Category: Public Affairs
All organisations — whether they work in health care, energy, environment, beverages or consumer goods — are looking for best practices in influencing public discourse about their key public policy concerns and in getting their messages across to policymakers. …
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Bureaucratic mindset vs. Web 2.0 mindset
February 18, 2015 Category: Corporate communication, EU Affairs, Marketing, Public speaking
The way most large institutions and corporations communicate and the mindset of the interactive web 2.0 communications is in utter contradiction. There is a compelling story to tell, but most of these institutions should radically change the way they express themselves.

Here is a quick comparison of the two mindsets – which one does your organization have?
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Social media in EU healthcare advocacy
December 4, 2013 Category: EU Affairs, Marketing, Public speaking
I’ll talk about four main topics in the context of Social Media Advocacy in the Healthcare sector in the European Union. Note that the topic is a bit more narrow than “Digital Advocacy” as that would include a deeper analysis of websites, interactive tools, mobile apps, newsletters and other tools apart from social media.

The four topics are: One: outline and a bit of context, Two: a look at what your objective could be, Three: a few ideas and topics to talk about (which is quite a challenge for many people when trying to communicate to policymakers and to the broader stakeholder community), and Four: a few tips and considerations that I’d like to highlight.

Read the full transcript and see the presentation online!
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The changing face of public affairs in Europe: 4 trends to watch
October 9, 2013 Category: EU Affairs
I’ve just had the following article published in E!Sharp magazine dealing with 4 major trends in European public affairs. Feel free to comment, share or challenge it!
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Should EU regulatory professionals start engaging in social media?
June 21, 2013 Category: EU Affairs, Marketing
Social media has been considered as unimportant by EU decision makers, according to a recent Burson-Marsteller survey. On the other hand, banning pesticides containing neonicotinoids, has gathered 2.6 million online signatures. What is happening then?
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