var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-13294490-3']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + ''; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();


  • Why eyewitnesses are NOT to be trusted

    Category: Marketing, Public speaking, TED

    The other day I came across this fascinating presentation by a US forensic expert on a real court case where a group of teenagers, claiming to have seen a murderer, should not have believed their eyes: it was proven that their memories misled them…big time.

    A fantastic lecture with far-reaching conclusions – the human factor, be that in politics, marketing, or the courts, is NOT to be trusted.


    Read More »

Copyright © Andras Baneth. All Rights Reserved.