Strategy

• The Feature-Usability Trap

  June 23, 2015 Category: E-business, Marketing

  When you start a new business and define its scope, it inevitably comes with an endless list of feature ideas: what the service will do, how many buttons/settings/options do you want to add to its interface, will you enable users to do whatever they want (instead of understanding what they actually need), and… where do you draw the line?

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• Waiting for the THE BIG idea? Better start now.

  April 9, 2015 Category: E-business, Marketing

  Successful businesses are not based on creating a brand new industry from scratch. What makes them stand out is having a simple, single idea that they execute with such perfection and quality, applying such operating procedures that had never existed before.

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• Why EU digital advocacy is more than social media

  June 20, 2014 Category: EU Affairs

  My article published on Euractiv.com: Why EU digital advocacy is more than social media. Original available here.   Why EU digital advocacy is more than social media   When it comes to digital advocacy in European affairs, it’s important to …

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• Why public affairs does not equal lobbying

  January 27, 2014 Category: EU Affairs

  My article published on Europeanpublicaffairs.eu: Why public affairs does not equal lobbying. Original available here.   Why public affairs does not equal lobbying   According to Public Affairs Council President Doug Pinkham, “public affairs is the most important function that nobody …

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