usability

Seth Godin: This is broken | TED Talk | TED.com
August 8, 2015 Category: E-business, Marketing
One of my favorite Seth Godin presentations on why things don’t work, why sign/system/website/marketing creators just don’t put any effort into really considering what their customers, clients and users actually need. Must watch for everyone in marketing, product design, e-business …
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The Feature-Usability Trap
June 23, 2015 Category: E-business, Marketing
When you start a new business and define its scope, it inevitably comes with an endless list of feature ideas: what the service will do, how many buttons/settings/options do you want to add to its interface, will you enable users to do whatever they want (instead of understanding what they actually need), and… where do you draw the line?
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Design rule #1: Don’t make me think
May 11, 2015 Category: Corporate communication, E-business, Marketing
When was the last time you read the user manual of a newly bought vacuum cleaner? How many times did you watch the on-screen tutorial of a web app? My guess is: ages ago, if ever. Ever since IKEA has created text-free, …
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