In this episode of Beyond the Bubble, Andras speaks with Roger Cohen, founding director of career coaching company OrientaEuro in Brussels, about career change, job search tips, and how AI can support or hinder coaching.

Having moved from a career in engineering and management to building a coaching company in Belgium, and why being fired pushed him to take that step. He explains how an engineer’s process mindset improved how they work with jobseekers, combining clear structures with flexibility so that each person’s career can improve.

Andras and Roger also discuss the aspects of professional use of AI through its “AICCA” assistant to draft CVs and cover letters, suggest interview questions, map out career paths, and identify skill gaps.

Roger highlights the need to keep candidates and coaches in control, making sure AI-generated content remains authentic and aligned with the person’s profile. They also explore the challenges jobseekers face with automated recruitment filters, why Brussels’ skills mismatch is hard to close, and the importance of strategy when applying.

This episode offers a practical look at building confidence and structure in job searches, using AI as a support tool, and focusing on clarity rather than shortcuts.