Something
About Me
I am an entrepreneur, author, two-times TEDx speaker, strategic communications and public affairs expert, passionate about psychology, international affairs, AI/GPT, political and science communication.
In 2024, I rebranded my European Training Academy company as Influence Builders to offer workshops on strategic communication, ChatGPT and AI use in the workplace and for public affairs and advocacy, and science communication training. I also organizes study tours for those interested in advocacy and lobbying.
In 2025, with the help of John Harper Publishing, I released The Ultimate EU Handbook, co-authored with Sonia Gongu, a 500+ page visual guide to the European Union's history, institutions, and procedures.
In 2008, I co-founded EU Training, the market leader of EU careers & EPSO preparation and winner of the prestigious Celestia Fast 50 Award. In 2023, we added EUcourse.eu to our portfolio, a comprehensive e-learning course explaining how EU institutions and decision-making work.
I am the proud author of The Ultimate EU Test Book, Europe's No.1 best-seller on EU (EPSO) exams, sold in over 100,000 copies since 2006, currently in its 33rd edition. The book has helped countless candidates prepare for EPSO competitions, thousands of whom are now permanent EU officials.
Beyond the Bubble is a podcast for open conversations in Brussels on global affairs, politics, psychology, AI, communications, history, religion and everything in between, from a European perspective. The show is produced in our own podcast studio in Ambiorix Center, Brussels.
In 2024, I joined as partner the leading Brussels based digital and policy communications agency, The Right Street.
I also run a beautiful event center called Ambiorix Center and Podcast Studio that offers a rentable space for roundtables, workshops, webinars and podcasts (with a soundproof studio) in the EU district next to the Schuman Roundabout.
In 2017, I launched and ran SpeakerHub, a global platform where public speakers and moderators can be found by and connect with event organizers, which I sold to a US entrepreneur in 2024.
In 2013, I set up the European office of the world's largest public affairs association, the Public Affairs Council's European office which I was leading and then advising until late 2023.
Earlier in my career, between 2004 and 2011, I spent seven years at the European Court of Justice and the European Commission, where I coordinated briefings for Commission President Barroso, served as a member of the cabinet of Commissioner Vassos and dealt with European regulatory procedures known to experts as 'comitology'.
I have an M.A. in Law and Political Sciences and a degree of Master of European Public Administration from the College of Europe, Bruges, Belgium.
I am open to invitations to speak about strategic, political, EU, and science communication, public affairs advocacy, lobbying, AI/ChatGPT, skill-building for government relations professionals, EPSO exams, EU careers, and entrepreneurship.
This compilation takes us through the history of the first #EPSO candidates, showcasing their journey and achievements from the very beginning to the present day—and even looking ahead.
A compilation of the first #EPSO candidates throughout history, until today and beyond.
(Have you played with ChatGPT-4o's new image capabilities? Pretty impressive.)
*This was originally posted on Andras Baneth's LinkedIn account.
Discover the inspiring story behind The Ultimate EU Handbook, a book born from the unexpected connection of a chance pitch and years of creative collaboration.
20 years ago, John Harper said 'yes' to an unknown person's unsolicited book pitch, which set of a chain of positive events. Yesterday, another book came to be as a result of two years' intense work and creativity of Sonia Gongu, Martin Tomov, Ljiljana Pavkov... and 'The Ultimate EU Handbook' was born.
Special thanks to Maryana Panyevina, Klym Ahrykov and David Meszaros for your support to make the launch event at Ambiorix Center & Podcast Studio special.
🇪🇺🙏📚
*This was originally posted on Andras Baneth's LinkedIn account.
What began as a discussion about burnout quickly turned into an exploration of something deeper. In my conversation with Dr. Vasadi Anna, a psychiatrist with decades of experience, it became clear that burnout isn’t just about long hours or stress—it’s rooted in expectations, upbringing, and the invisible pressures we internalize from an early age.
English summary of the latest episode of András' Hungarian podcast, 'Lélek Algoritmus – Ilyen az ember (avagy beszélgetések egy pszichiáterrel)' – 'The Soul’s Algorithm: The Human Condition (Conversations with a Psychiatrist).
What began as a discussion about burnout quickly turned into an exploration of something deeper. In my conversation with Dr. Vasadi Anna, a psychiatrist with decades of experience, it became clear that burnout isn’t just about long hours or stress—it’s rooted in expectations, upbringing, and the invisible pressures we internalize from an early age.
Burnout: More Than Just Exhaustion
Burnout gets thrown around a lot, but what does it actually mean? Many assume it’s just extreme fatigue, but as Anna pointed out, it’s something deeper. Burnout drains you emotionally, mentally, and even physically. It’s not the kind of tiredness that a weekend off can fix.
A key distinction Anna made: while depression can affect every part of life, burnout is usually tied to work. But it doesn’t stay there. It spreads—first to colleagues, then to family, then to an overall sense of disillusionment.
The Perfectionist’s Trap
Burnout isn’t just about overworking—it’s about overworking with the wrong mindset. People who push themselves too hard, who never feel their efforts are enough, who equate self-worth with productivity—these are the most at risk.
A common misconception: If I love my work, I can’t burn out. But passion doesn’t shield you. In fact, it often makes things worse. Overcommitting, ignoring personal limits, and relying on caffeine or alcohol to keep up are all red flags.
The Long Shadow of Childhood Expectations
Why do some people burn out while others keep their balance? Often, it starts in childhood.
Many of us grow up believing that our worth is tied to achievement. If we didn’t excel, love and approval felt conditional. Some parents—often unknowingly—reinforce this by setting impossibly high standards or withholding affection when a child falls short. Over time, this creates a need for external validation, making burnout almost inevitable.
Take elite athletes. Their entire identity is wrapped up in performance. When they lose, it’s not just a setback—it feels like a loss of personal value. The same happens in workplaces. A high achiever who misses a promotion doesn’t just feel professional disappointment—they feel like they have failed as a person.
Midlife Crisis: Burnout of the Soul
This naturally led us to midlife crisis, which, in many ways, is burnout playing out on a larger scale.
Both stem from the same root: spending years chasing external markers of success without stopping to ask, Is this what I actually want?
The midlife crisis tends to hit in the 40s or early 50s, often when several pressures collide:
- Aging Parents: The growing responsibility of caring for elderly parents forces many to confront their own mortality.
- Teenage Children: At the same time, kids are becoming more independent, adding another layer of emotional complexity.
- Career Pressures: By midlife, most people have built careers, but many start questioning if they’re on the right path.
It’s a perfect storm of obligations, internal and external, that makes people reevaluate everything—from their job to their marriage to their purpose.
Finding a Way Forward
So, how do we deal with burnout and midlife crisis without making rash decisions?
- Rethink Success – Instead of measuring success by salary, job title, or external validation, define it in terms of fulfillment and balance. If your work is draining you, can it really be called success?
- Recognize the Warning Signs – Losing interest in work, feeling detached, and struggling to muster enthusiasm are all early signs of burnout.
- Set Boundaries – Work will always demand more. It’s up to you to decide what is enough.
- Address Deep-Seated Patterns – If your self-worth depends on achievement, it might be time to rethink where that belief came from. Therapy and self-reflection can help break the cycle.
- Embrace Change – A midlife crisis isn’t necessarily a crisis—it can be a wake-up call. Maybe it’s time for a career shift, a realignment of priorities, or simply a different perspective.
Final Thoughts
Burnout and midlife crisis aren’t just work problems or age-related phases. They’re signals—urgent ones—telling us that something needs to change. The real question isn’t How do I push through? but Am I living a life that actually fits me?
If the answer is no, maybe the crisis isn’t a disaster. Maybe it’s an opportunity.
Organizations I've worked with
Topics
I Often Cover
I have given presentations and held training courses for over 3,000 corporate and other professionals from the USA to Brazil and several European countries, including:
How to use AI for persuasion and strategic communication
European affairs: from procedures to positioning
Communicating science in a political context
Online marketing and entrepreneurship
Social media and web communications for global public affairs
Strategic communication and positioning for public affairs
Understanding government affairs for businesses and NGOs
AI for corporate and public affairs
Coaching & training on EU decision making in practice
Lobbying, advocacy, and representing your interests effectively
For Organizers
I am an entrepreneur, author, two-times TEDx speaker, strategic communications and public affairs expert, passionate about psychology, international affairs, AI/GPT, political and science communication.
In 2024, I rebranded my European Training Academy company as Influence Builders to offer workshops on strategic communication, ChatGPT and AI use in the workplace and for public affairs and advocacy, and science communication training. IB also organizes study tours for those interested in advocacy and lobbying.
Featured articles
and Insights
This compilation takes us through the history of the first #EPSO candidates, showcasing their journey and achievements from the very beginning to the present day—and even looking ahead.
A compilation of the first #EPSO candidates throughout history, until today and beyond.
(Have you played with ChatGPT-4o's new image capabilities? Pretty impressive.)
*This was originally posted on Andras Baneth's LinkedIn account.
Discover the inspiring story behind The Ultimate EU Handbook, a book born from the unexpected connection of a chance pitch and years of creative collaboration.
20 years ago, John Harper said 'yes' to an unknown person's unsolicited book pitch, which set of a chain of positive events. Yesterday, another book came to be as a result of two years' intense work and creativity of Sonia Gongu, Martin Tomov, Ljiljana Pavkov... and 'The Ultimate EU Handbook' was born.
Special thanks to Maryana Panyevina, Klym Ahrykov and David Meszaros for your support to make the launch event at Ambiorix Center & Podcast Studio special.
🇪🇺🙏📚
*This was originally posted on Andras Baneth's LinkedIn account.
What began as a discussion about burnout quickly turned into an exploration of something deeper. In my conversation with Dr. Vasadi Anna, a psychiatrist with decades of experience, it became clear that burnout isn’t just about long hours or stress—it’s rooted in expectations, upbringing, and the invisible pressures we internalize from an early age.
English summary of the latest episode of András' Hungarian podcast, 'Lélek Algoritmus – Ilyen az ember (avagy beszélgetések egy pszichiáterrel)' – 'The Soul’s Algorithm: The Human Condition (Conversations with a Psychiatrist).
What began as a discussion about burnout quickly turned into an exploration of something deeper. In my conversation with Dr. Vasadi Anna, a psychiatrist with decades of experience, it became clear that burnout isn’t just about long hours or stress—it’s rooted in expectations, upbringing, and the invisible pressures we internalize from an early age.
Burnout: More Than Just Exhaustion
Burnout gets thrown around a lot, but what does it actually mean? Many assume it’s just extreme fatigue, but as Anna pointed out, it’s something deeper. Burnout drains you emotionally, mentally, and even physically. It’s not the kind of tiredness that a weekend off can fix.
A key distinction Anna made: while depression can affect every part of life, burnout is usually tied to work. But it doesn’t stay there. It spreads—first to colleagues, then to family, then to an overall sense of disillusionment.
The Perfectionist’s Trap
Burnout isn’t just about overworking—it’s about overworking with the wrong mindset. People who push themselves too hard, who never feel their efforts are enough, who equate self-worth with productivity—these are the most at risk.
A common misconception: If I love my work, I can’t burn out. But passion doesn’t shield you. In fact, it often makes things worse. Overcommitting, ignoring personal limits, and relying on caffeine or alcohol to keep up are all red flags.
The Long Shadow of Childhood Expectations
Why do some people burn out while others keep their balance? Often, it starts in childhood.
Many of us grow up believing that our worth is tied to achievement. If we didn’t excel, love and approval felt conditional. Some parents—often unknowingly—reinforce this by setting impossibly high standards or withholding affection when a child falls short. Over time, this creates a need for external validation, making burnout almost inevitable.
Take elite athletes. Their entire identity is wrapped up in performance. When they lose, it’s not just a setback—it feels like a loss of personal value. The same happens in workplaces. A high achiever who misses a promotion doesn’t just feel professional disappointment—they feel like they have failed as a person.
Midlife Crisis: Burnout of the Soul
This naturally led us to midlife crisis, which, in many ways, is burnout playing out on a larger scale.
Both stem from the same root: spending years chasing external markers of success without stopping to ask, Is this what I actually want?
The midlife crisis tends to hit in the 40s or early 50s, often when several pressures collide:
- Aging Parents: The growing responsibility of caring for elderly parents forces many to confront their own mortality.
- Teenage Children: At the same time, kids are becoming more independent, adding another layer of emotional complexity.
- Career Pressures: By midlife, most people have built careers, but many start questioning if they’re on the right path.
It’s a perfect storm of obligations, internal and external, that makes people reevaluate everything—from their job to their marriage to their purpose.
Finding a Way Forward
So, how do we deal with burnout and midlife crisis without making rash decisions?
- Rethink Success – Instead of measuring success by salary, job title, or external validation, define it in terms of fulfillment and balance. If your work is draining you, can it really be called success?
- Recognize the Warning Signs – Losing interest in work, feeling detached, and struggling to muster enthusiasm are all early signs of burnout.
- Set Boundaries – Work will always demand more. It’s up to you to decide what is enough.
- Address Deep-Seated Patterns – If your self-worth depends on achievement, it might be time to rethink where that belief came from. Therapy and self-reflection can help break the cycle.
- Embrace Change – A midlife crisis isn’t necessarily a crisis—it can be a wake-up call. Maybe it’s time for a career shift, a realignment of priorities, or simply a different perspective.
Final Thoughts
Burnout and midlife crisis aren’t just work problems or age-related phases. They’re signals—urgent ones—telling us that something needs to change. The real question isn’t How do I push through? but Am I living a life that actually fits me?
If the answer is no, maybe the crisis isn’t a disaster. Maybe it’s an opportunity.
