strategic comms
ai
EU AFFAIRS
startups

Ideas that move policy, people and platforms.

I'm András - author, two-time TED speaker, and trainer working at the intersection of strategic communications, Al and EU affairs. Curious mind who's most interested in the human factor.

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Best-Selling
Author
2x TEDx Speaker
AI & Comms Trainer
EU Affairs Expert
Founder 
& Advisor
Podcast
Host
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Organizations I've worked with

work with me

How I can help you

Four ways I put two decades of practice to work — keynotes for the room, advisory for the long arc, a podcast for the ideas in between, and resources you can open tonight.

01
Speaking 
and Workshops

Keynotes and hands-on sessions for conferences, leadership offsites and policy audiences — on Al, persuasion, EU affairs and the craft of communication.

02
Strategic comms & AI

Advisory for teams that need to write sharper, persuade faster and put Al to work as a thinking tool — without losing the craft underneath.

03
Podcast & Ideas

Beyond the Bubble - long-form conversations on EU affairs and decision-making, plus essays and short notes between episodes.

04
Books 
& Resources

My books on the EU career path and EPSO selection, plus handbooks, e-courses and reading lists for professionals at any stage.

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2X TEDx Speaker

Ideas worth sharing that spark curiosity, and drive meaningful change.

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Beyond the Bubble

Podcast for open conversations in Brussels on global affairs, politics, psychology, AI, communications, history, religion and everything in between, from a European perspective.

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What I speak 

and write about.

Five themes, woven together by one question: how do thoughtful people cut through noise and make better decisions?

01

Al in public affairs and communications

Using language models as thinking tools — not shortcuts — for advocacy and policy work.

02

Strategic communication and persuasion

The craft behind messages that move decision-makers, audiences and institutions.

03

Leadership, psychology and politics

What behavioural science teaches about better choices under pressure and uncertainty.

04

EU affairs and decision-making

How Brussels actually decides — and how to be useful inside the room where it happens.

05

EU careers and EPSO preparation

Two decades of guidance for the European career path, from first application to senior posts.

Featured articles
and Insights

EU affairs
AI/ChatGPT
The Evolution of EPSO: A Visual Journey from First Candidates to Future Prospects

This compilation takes us through the history of the first #EPSO candidates, showcasing their journey and achievements from the very beginning to the present day—and even looking ahead.

A compilation of the first #EPSO candidates throughout history, until today and beyond.

(Have you played with ChatGPT-4o's new image capabilities? Pretty impressive.)

*This was originally posted on Andras Baneth's LinkedIn account.

EU affairs
From Unsolicited Pitch to Published Masterpiece: The Journey Behind The Ultimate EU Handbook

Discover the inspiring story behind The Ultimate EU Handbook, a book born from the unexpected connection of a chance pitch and years of creative collaboration.

20 years ago, John Harper said 'yes' to an unknown person's unsolicited book pitch, which set of a chain of positive events. Yesterday, another book came to be as a result of two years' intense work and creativity of Sonia Gongu, Martin Tomov, Ljiljana Pavkov... and 'The Ultimate EU Handbook' was born.

Special thanks to Maryana Panyevina, Klym Ahrykov and David Meszaros for your support to make the launch event at Ambiorix Center & Podcast Studio special.

🇪🇺🙏📚

*This was originally posted on Andras Baneth's LinkedIn account.

Other
The Human Condition: Honest Talks About Who We Really Are

What began as a discussion about burnout quickly turned into an exploration of something deeper. In my conversation with Dr. Vasadi Anna, a psychiatrist with decades of experience, it became clear that burnout isn’t just about long hours or stress—it’s rooted in expectations, upbringing, and the invisible pressures we internalize from an early age.

English summary of the latest episode of András' Hungarian podcast, 'Lélek Algoritmus – Ilyen az ember (avagy beszélgetések egy pszichiáterrel)' – 'The Soul’s Algorithm: The Human Condition (Conversations with a Psychiatrist).

What began as a discussion about burnout quickly turned into an exploration of something deeper. In my conversation with Dr. Vasadi Anna, a psychiatrist with decades of experience, it became clear that burnout isn’t just about long hours or stress—it’s rooted in expectations, upbringing, and the invisible pressures we internalize from an early age.

Burnout: More Than Just Exhaustion

Burnout gets thrown around a lot, but what does it actually mean? Many assume it’s just extreme fatigue, but as Anna pointed out, it’s something deeper. Burnout drains you emotionally, mentally, and even physically. It’s not the kind of tiredness that a weekend off can fix.

A key distinction Anna made: while depression can affect every part of life, burnout is usually tied to work. But it doesn’t stay there. It spreads—first to colleagues, then to family, then to an overall sense of disillusionment.

The Perfectionist’s Trap

Burnout isn’t just about overworking—it’s about overworking with the wrong mindset. People who push themselves too hard, who never feel their efforts are enough, who equate self-worth with productivity—these are the most at risk.

A common misconception: If I love my work, I can’t burn out. But passion doesn’t shield you. In fact, it often makes things worse. Overcommitting, ignoring personal limits, and relying on caffeine or alcohol to keep up are all red flags.

The Long Shadow of Childhood Expectations

Why do some people burn out while others keep their balance? Often, it starts in childhood.

Many of us grow up believing that our worth is tied to achievement. If we didn’t excel, love and approval felt conditional. Some parents—often unknowingly—reinforce this by setting impossibly high standards or withholding affection when a child falls short. Over time, this creates a need for external validation, making burnout almost inevitable.

Take elite athletes. Their entire identity is wrapped up in performance. When they lose, it’s not just a setback—it feels like a loss of personal value. The same happens in workplaces. A high achiever who misses a promotion doesn’t just feel professional disappointment—they feel like they have failed as a person.

Midlife Crisis: Burnout of the Soul

This naturally led us to midlife crisis, which, in many ways, is burnout playing out on a larger scale.

Both stem from the same root: spending years chasing external markers of success without stopping to ask, Is this what I actually want?

The midlife crisis tends to hit in the 40s or early 50s, often when several pressures collide:

  • Aging Parents: The growing responsibility of caring for elderly parents forces many to confront their own mortality.
  • Teenage Children: At the same time, kids are becoming more independent, adding another layer of emotional complexity.
  • Career Pressures: By midlife, most people have built careers, but many start questioning if they’re on the right path.

It’s a perfect storm of obligations, internal and external, that makes people reevaluate everything—from their job to their marriage to their purpose.

Finding a Way Forward

So, how do we deal with burnout and midlife crisis without making rash decisions?

  1. Rethink Success – Instead of measuring success by salary, job title, or external validation, define it in terms of fulfillment and balance. If your work is draining you, can it really be called success?
  2. Recognize the Warning Signs – Losing interest in work, feeling detached, and struggling to muster enthusiasm are all early signs of burnout.
  3. Set Boundaries – Work will always demand more. It’s up to you to decide what is enough.
  4. Address Deep-Seated Patterns – If your self-worth depends on achievement, it might be time to rethink where that belief came from. Therapy and self-reflection can help break the cycle.
  5. Embrace Change – A midlife crisis isn’t necessarily a crisis—it can be a wake-up call. Maybe it’s time for a career shift, a realignment of priorities, or simply a different perspective.

Final Thoughts

Burnout and midlife crisis aren’t just work problems or age-related phases. They’re signals—urgent ones—telling us that something needs to change. The real question isn’t How do I push through? but Am I living a life that actually fits me?

If the answer is no, maybe the crisis isn’t a disaster. Maybe it’s an opportunity.