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Corporate communications is often trite, politically correct and meaningless.
The answer is in its business model and algorithm.
When #science becomes politics (risk assessment vs. risk management), it risks losing credibility.
My Venn diagram trying to show where the sweet spot is. What do you think..?
“Though this be madness, there is method in it” (from Shakespeare’s Hamlet) is a great motto for advocacy and communication strategy.
The political communication and social media strategy of President Zelensky and all Ukrainians...
The difference in content on LinkedIn and Twitter could not be starker.
When a business is presented as a family, its workers may feel pressure to pledge an unreasonable degree of loyalty to their employer.