Given that Brussels/Belgium has residents from 150+ countries, no wonder we're all so lost when meeting/greeting someone new.
Time for some introspection and/or a different business model.
Words can shape the world.
We all know this yet it this technological (and social) change seems unstoppable.
16 years ago I was fascinated by the websites Elance.com and Odesk.com (which have since merged and became Upwork).
Slow --> Fast --> Dopamine culture. Fun in the short run, unsustainable in mid/long-range.
Here is a book that tries to get us closer to the answer.