What builds trust?
When you do what's right even if you lose money.
Shout-out to YouCanBookMe for their approach to suggest *downgrading* because I'm subscribed to a service I don't actually use.
Not many companies would have this kind of popups. They might lose some money in the short term but build up loyalty for the long term.
Well done.
**This was originally posted on Andras Baneth's LinkedIn account.