Corporate communication

• Counter-Point: Activists Operate By Outrage, Not Fear

  October 13, 2015 Category: Corporate communication, Lobbying, Public Affairs

  This article originally appeared in the American Council on Science and Health.   You have probably seen the most recent attack (warning: crackpot link) on Professor Kevin Folta of the University of Florida, Gainesville by activists who see conspiracy and collusion everywhere. You …

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• 3 Components All Successful Presentations Have

  July 23, 2015 Category: Corporate communication, Public speaking

    When it comes to presentation advice, everyone seems to focus on the ‘motivational dinner speech’ type of public speaking.   But as we all know, most corporate presentations are nothing of this kind: they are meant to provide an …

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• Speaking fluent English is more than just a language issue

  June 1, 2015 Category: Corporate communication, EU Affairs, Public Affairs, Public speaking

  The Financial Times ran an article this weekend on ‘Why proper English rules OK’ about the disproportionate advantage native English speakers enjoy against their non-native counterparts, also in the EU institutions. Is it true? Yes. Is it fair? No. Does it need to be considered by those dealing with EU affairs? Absolutely. So why is the matter so serious?

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• Design rule #1: Don’t make me think

  May 11, 2015 Category: Corporate communication, E-business, Marketing

  When was the last time you read the user manual of a newly bought vacuum cleaner? How many times did you watch the on-screen tutorial of a web app?   My guess is: ages ago, if ever.   Ever since IKEA has created text-free, …

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• Newcomers’ Guide to EU Lobbying

  May 10, 2015 Category: Corporate communication, EU Affairs

  In a corporate context, virtually no one would define themselves as a “lobbyist” and only a handful would do so even off the record. This is not out of political correctness or any negative connotation that go with the term but rather due to the fact that, in most cases, their job is far broader than just lobbying. It might include any or all of the following: [see the full article for details]

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• Winning the regulatory battle, losing the communications war #TTIP

  March 19, 2015 Category: Corporate communication

    Debate on major policy issues is not about black and white arguments where the “true” one wins. Discuss food safety or the quality of democracy and there will be strong views on each side.   The art of persuasion blends …

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• Bureaucratic mindset vs. Web 2.0 mindset

  February 18, 2015 Category: Corporate communication, EU Affairs, Marketing, Public speaking

  The way most large institutions and corporations communicate and the mindset of the interactive web 2.0 communications is in utter contradiction. There is a compelling story to tell, but most of these institutions should radically change the way they express themselves.

  Here is a quick comparison of the two mindsets – which one does your organization have?

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