How much should you charge for your services? Here are a few ideas.
Pricing is not about “what others charge” or what feels “reasonable”.
It’s about:
- What makes you feel comfortable *inside* when you give your fee
- Your perceived value (by the prospective client)
- The outcome/impact you help deliver
- The client’s urgency, and your availability/cost (of doing something else)
- The credibility you’ve built
- The cost of not hiring *you*
Aiming to charge more? Then:
- stop selling time, start selling impact/quality
- make your work unique and impossible to compare apples-to-apples
- outline a clear pricing logic
Or charge zero. Not as a fee, but as a 100% discount before you are trusted enough to charge your real worth, or to get exposure to a high potential prospective client.
Thoughts...?
(p.s.: I almost always charge zero also for students, trainees, young professionals, or causes and groups whose purpose I believe in)
This was originally posted on Andras Baneth's LinkedIn account.