The ‘Public’ vs. ‘Expert'

November 30, 2023
Image preview

The 'public' vs. 'expert' meaning of a word is often very different. Referring to "non-chemical cleaning products" would get a toxicologist student in a lot of trouble in their Chemistry 101 class, but it seems perfectly acceptable in a Le Pain Quotidien bathroom to reassure (some) clients. Words matter, even in marketing 🤓