Our personality shows through our words... and AI can reveal much more about us than we realize.
To see how well this works, I inserted Ursula Von Der Leyen's State of the Union speech into ChatGPT and instructed it as follows:
"Carefully analyze this speech. Act as a professional forensic psychologist. Write a 10 bullet point summary of the speaker's personality, based on what you can find between the lines and based on resonable assumptions.
"What I got was a pretty good description of her political persona:
* High-agency, combative “fight” framing of EU politics.
* Pragmatic unifier, selective about allies and opponents.
* Strong control orientation, favors centralization and oversight.
* Highly structured, goal-driven, methodical and disciplined mindset.
* Technocratic innovator with strong communication and branding instincts.
* Risk-tolerant strategist, mixes security with financial creativity.
* Balances toughness with moral empathy and humanitarian tone.
* Parental regulator, protective toward youth and digital risks.
* Order-focused, demands fairness and control in migration.
* Narrative-driven leader, uses stories to build EU identity.
You may disagree with a few points but the goal is not perfection, just a directionally useful baseline.
Because the real twist is when you want to target messages to her stakeholder community, you can use the above as follows:
"Given the above descriptors, how would my [attached] message need to be adapted to make it more persuasive for this person?
"This step-by-step approach is how communication can be upgraded to be more effective.
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This was originally posted on Andras Baneth's LinkedIn account.