Marketing

The Rise of Digital Advocacy in the EU
October 8, 2015 Category: EU Affairs, Marketing
“I don’t see myself as a lobbyist on EU regulations. I consider my job as a corporate diplomat, someone who needs to shape the discussion on the big environmental topics”, said a senior Brussels representative of an energy …
Read More »
Seth Godin: This is broken | TED Talk | TED.com
August 8, 2015 Category: E-business, Marketing
One of my favorite Seth Godin presentations on why things don’t work, why sign/system/website/marketing creators just don’t put any effort into really considering what their customers, clients and users actually need. Must watch for everyone in marketing, product design, e-business …
Read More »
The Feature-Usability Trap
June 23, 2015 Category: E-business, Marketing
When you start a new business and define its scope, it inevitably comes with an endless list of feature ideas: what the service will do, how many buttons/settings/options do you want to add to its interface, will you enable users to do whatever they want (instead of understanding what they actually need), and… where do you draw the line?
Read More »
Design rule #1: Don’t make me think
May 11, 2015 Category: Corporate communication, E-business, Marketing
When was the last time you read the user manual of a newly bought vacuum cleaner? How many times did you watch the on-screen tutorial of a web app? My guess is: ages ago, if ever. Ever since IKEA has created text-free, …
Read More »
6 Business Models for Online Entrepreneurs
April 29, 2015 Category: E-business, Marketing
Doing a business online may be easy or highly challenging, depending on the model you choose. Here is the ultimate list of the 6 core ways you can make money on the Internet.
Read More »
Waiting for the THE BIG idea? Better start now.
April 9, 2015 Category: E-business, Marketing
Successful businesses are not based on creating a brand new industry from scratch. What makes them stand out is having a simple, single idea that they execute with such perfection and quality, applying such operating procedures that had never existed before.
Read More »
Bureaucratic mindset vs. Web 2.0 mindset
February 18, 2015 Category: Corporate communication, EU Affairs, Marketing, Public speaking
The way most large institutions and corporations communicate and the mindset of the interactive web 2.0 communications is in utter contradiction. There is a compelling story to tell, but most of these institutions should radically change the way they express themselves.

Here is a quick comparison of the two mindsets – which one does your organization have?
Read More »
Mass customization: ignore it at your peril
February 13, 2015 Category: EU Affairs, Marketing
Before the 21st century, you had to take your pick: you buy or make cheap mass products or have high-priced customised ones. If you are a fashion company, you can either be H&M or a tailor, but choose you …
Read More »
EU Public Affairs by the Numbers
February 5, 2015 Category: Marketing
Check the Public Affairs Council’s website to download the high-res version.
Read More »
Can EU social networks burst out of the Brussels bubble?
January 12, 2015 Category: Marketing, Other
[Transcript of my presentation in Milano on 27 November 2014 at the European Economic and Social Committee’s conference co-organized with the European Broadcasting Union. Text slightly updated compared to the actual presentation. See audio recording as podcast and video below …
Read More »