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Corporations Are From Mars, Activists Are From Venus
OtherIf you are running a corporation, you’ve likely created thousands of jobs. You do cutting edge R&D. You contribute millions, if not billions, in tax revenue to the countries you operate in. You try to be transparent, ethical, and …
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Why You Should Get Smarter About Science
OtherAn interview with me in the Public Affairs Council’s December 2017 Impact newsletter on science, policy and communication. The decision by Sam Clovis to withdraw his name from nomination as Under Secretary of Agriculture for Research, Education, and Economics wasn’t just …
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Benefits and Qualities of Talented Keynote Speakers
OtherI was interviewed about SpeakerHub recently – the original article is available here. Andras Baneth is founder and CEO of SpeakerHub, the world’s fastest growing platform to connect public speakers with event planners …
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2017: Be inspiring and concrete, or lose
OtherAs we get closer to the busy European campaign season in 2017, we need to draw an important lesson from the 2016 elections. Strategic messaging requires the use of two key ingredients of communication: triggering emotions (outrage or inspiration), …
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Not All Risks Are Created (and Perceived As) Equal
OtherDavid Ropeik, the author of the aptly titled ‘How risky is it, really?‘ book, has collected a fascinating list of risks we perceive in a highly illogical, subjective way. Scientists and communicators, hope this will help your outreach. Rationality, …
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3 Leadership Skills I Learned From Gordon Ramsay
OtherReality TV is probably not your first call when trying to improve your leadership skills, but you may find surprisingly good insights there. Most people have never heard of Kitchen Nightmares or Hotel Hell, both of which are reality shows run by …
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The real meaning of “Je suis Charlie”
OtherHaving read several dozen articles on the topic and discussed with many people, I’ve been thinking quite a bit about what “I am Chalie” actually means. Various religious groups and several (Western) Muslim authors disagree with it as they …
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Can EU social networks burst out of the Brussels bubble?
Marketing, Other[Transcript of my presentation in Milano on 27 November 2014 at the European Economic and Social Committee’s conference co-organized with the European Broadcasting Union. Text slightly updated compared to the actual presentation. See audio recording as podcast and video below …
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Why charity advertising so often fails
OtherIt’s holiday season and civil society organisations, especially those dealing with aid and development, are campaigning for charity funds for those in need. Their ads, however, often fail to trigger the open pockets despite well crafted messages and carefully …
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The end of taxi as we know it
OtherTaxi, as a service, is undergoing its biggest disruption today, and for good reason. When a traditional company charges 38 euros for an airport ride in Brussels and Uber takes 13 euros for the same route, you ask yourself …
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