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Why You Should Get Smarter About Science
December 17, 2017 Category: Other
An interview with me in the Public Affairs Council’s December 2017 Impact newsletter on science, policy and communication. The decision by Sam Clovis to withdraw his name from nomination as Under Secretary of Agriculture for Research, Education, and Economics wasn’t just …
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Benefits and Qualities of Talented Keynote Speakers
June 21, 2017 Category: Other
I was interviewed about SpeakerHub recently – the original article is available here. Andras Baneth is founder and CEO of SpeakerHub, the world’s fastest growing platform to connect public speakers with event planners …
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2017: Be inspiring and concrete, or lose
December 27, 2016 Category: Other
As we get closer to the busy European campaign season in 2017, we need to draw an important lesson from the 2016 elections. Strategic messaging requires the use of two key ingredients of communication: triggering emotions (outrage or inspiration), …
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Not All Risks Are Created (and Perceived As) Equal
September 22, 2015 Category: Other
David Ropeik, the author of the aptly titled ‘How risky is it, really?‘ book, has collected a fascinating list of risks we perceive in a highly illogical, subjective way. Scientists and communicators, hope this will help your outreach. Rationality, …
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3 Leadership Skills I Learned From Gordon Ramsay
January 26, 2015 Category: Other
Reality TV is probably not your first call when trying to improve your leadership skills, but you may find surprisingly good insights there. Most people have never heard of Kitchen Nightmares or Hotel Hell, both of which are reality shows run by …
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The real meaning of “Je suis Charlie”
January 19, 2015 Category: Other
Having read several dozen articles on the topic and discussed with many people, I’ve been thinking quite a bit about what “I am Chalie” actually means. Various religious groups and several (Western) Muslim authors disagree with it as they …
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Can EU social networks burst out of the Brussels bubble?
January 12, 2015 Category: Marketing, Other
[Transcript of my presentation in Milano on 27 November 2014 at the European Economic and Social Committee’s conference co-organized with the European Broadcasting Union. Text slightly updated compared to the actual presentation. See audio recording as podcast and video below …
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Why charity advertising so often fails
December 11, 2014 Category: Other
It’s holiday season and civil society organisations, especially those dealing with aid and development, are campaigning for charity funds for those in need. Their ads, however, often fail to trigger the open pockets despite well crafted messages and carefully …
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The end of taxi as we know it
October 19, 2014 Category: Other
Taxi, as a service, is undergoing its biggest disruption today, and for good reason. When a traditional company charges 38 euros for an airport ride in Brussels and Uber takes 13 euros for the same route, you ask yourself …
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The curse of knowledge
August 5, 2014 Category: Other
In 1990, a Stanford University graduate student in psychology named Elizabeth Newton studied a simple game in which she assigned people to one of two roles: ‘‘tapper’’ or ‘‘listener.’’ Each tapper was asked to pick a well-known song, such …
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