We analysed 150 campaign slogans from the past decades from around the world: here are 20 best practices to inspire you. hashtag#yeswecan
When you are brainstorming your next (advocacy) campaign, think of these approaches to create a more memorable tagline:
1. Keep the slogan short and easy to remember.
2. Use simple and clear language, avoid jargon.
3. Ensure it conveys a single, focused message.
4. Make it emotionally engaging to resonate with audiences.
5. Use strong, active words instead of abstract terms.
6. Create slogans that are positive and inspiring.
7. Ensure the message is relevant to the target audience.
8. Use contrast or tension to make it stand out.
9. Rhyme, rhythm, or wordplay can increase memorability.
10. Make it adaptable across media and contexts.
11. Ensure the slogan reflects the broader campaign values.
12. Avoid slogans that could be easily misinterpreted.
13. Use inclusive language to broaden appeal.
14. Test slogans with different groups before finalizing.
15. Make it specific enough to be meaningful, not vague.
16. Anchor it in concrete imagery or associations.
17. Consider cultural sensitivities and language differences.
18. Ensure consistency with the organization’s identity.
19. Create urgency or a sense of action where relevant.
20. Aim for slogans that can live beyond a single campaign.
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This was originally posted on Andras Baneth's LinkedIn account.