Excited and proud to announce Persura, a persona-based message testing and virtual focus group tool.
We're soon releasing the beta version, and you're welcome to sign up to the wait list (persura.ai) if you'd like a free trial.
Persura is going to be an amazing tool to improve your press release, position paper, startup pitch, campaign message or advocacy outreach by finding and selecting realistic 'personas' or groups ('cohorts') who give feedback about your message and propose ways to improve it.
A great add-on is the availability of "communication frameworks" (Cialdini, Made to Stick, ...) to further enhance your message.
If you work in strategic communications, corporate affairs, government relations, advocacy, PR, diplomacy, or in an international organization, sign up to be alerted when we launch, most likely around November.
Thanks to everyone who's working hard to get it off the ground.
cc Aleksa, Sara, Zea, Marió, György, Influence Builders | The Right Street
This was originally posted on Andras Baneth's LinkedIn account.