9 AI Prompts for Public Affairs Professionals Who Want Better Thinking, Not Just Faster Drafting
Discover 9 practical AI prompts for public affairs professionals to improve policy messaging, pressure-test arguments, anticipate objections, and communicate more clearly with EU stakeholders.
“What is the single weakest sentence in this briefing, and how would you fix it?”
This is a prompt I would probably never have come up with myself.
And yet, it is exactly the kind of question that makes AI useful for public affairs work.
Not because it writes the briefing for you.
But because it helps you test the thinking behind it.
A lot of AI use in public affairs still focuses on speed: summarise this, draft that, turn this into an email. Useful, yes. But not the whole story.
The real value is when AI helps you pressure-test your message before someone else does.
A policymaker.
A journalist.
A Commission official.
A sceptical attaché.
A client.
A colleague in the meeting who spots the weak point before you do.
So here are 9 AI prompts for public affairs professionals who want better thinking, not just faster drafting:
- Rewrite this message so it would survive a hostile question from an MEP in the relevant EP committee.
- List the 5 strongest objections a Commission desk officer at [DG] would raise to this proposal, then tighten the argument.
- Translate this policy language into something a national journalist would not misinterpret.
- What is the single weakest sentence in this briefing, and how would you fix it?
- Adapt this message for a sceptical Permanent Representation official who is short on time.
- Strip this text of buzzwords and replace them with concrete, defensible claims.
- Assume the audience is politically neutral but institutionally risk-averse, rewrite accordingly.
- What is the hidden assumption in this argument that could be challenged in a meeting?
- Reduce this to a 30-second spoken answer that sounds credible and not rehearsed.
The point is not to let AI do your public affairs work for you.
The point is to use it as a sparring partner.
To make your arguments clearer.
To make your messages harder to misread.
To find the sentence that sounds fine until someone challenges it.
To prepare for the question you hope no one asks.
That is where AI becomes genuinely useful.
Not as a shortcut around expertise.
But as a tool that helps you use your expertise better.
Stop Using AI for Answers. Start Using It for Better Questions
Discover why the real power of AI isn’t in providing answers, but in helping you ask better questions, uncover blind spots, and explore alternative perspectives for smarter decision-making.
Picasso once said: "Computers are useless, they can only give you answers."
That was true in his time, and still true today if you only use AI as a search ("answer") engine.
The real value is in the questions we ask:
- see blind spots in our reasoning ("Identify hidden biases or blind spots in my plan.)
- test assumptions we didn’t know we had ("Highlight my explicit or implicit assumptions.")
- explore alternative framings of the same problem ("How can this problem be viewed from multiple angles? How would a manager, a psychologist, a physicist, and musician look at it?") Or take these for example:
- Instead of asking “What’s the EU’s position on AI regulation?” try “What unintended consequences could the EU AI Act have for small startups?”
- Instead of “Summarize this report,” try “What’s missing from this report that an NGO focusing on circular economy could ask?”
- Instead of “Write a press release,” try “What would make this story credible to a skeptical journalist?”
AI doesn’t (and shouldn't) replace thinking. Just be sure to ask it the right way.
➡️ looking for AI workshops for your team? Influence Builders has trained 1500+ corporate and government affairs teams, and we'll be glad to work with you.
AI on LinkedIn: Hype, Hysteria, or Honest Insight?
A wry look at the LinkedIn AI conversation: from overhyped promises to doomsday takes, existential musings, and magical shortcuts. Where does reality meet rhetoric?
I get the impression that each time someone talks about AI on Linkedin, it's either:
- "oh this is such a hype/BS that only grifters talk about it"
- "you can go sit on a beach, it'll do everything for/instead of you"
- "whatever it churns out, it's a piece of cr*p that should be ridiculed"
- "here is some existential AI philosophy that I just invented"
- "a magic shortcut to hack your way to the top of the newsfeed"
- "it's the end of [name topic] and let's despair OR here is what to do about it"
- "this is revolutionary and the best of all worlds is about to come"
(I am guilty as charged of some of the above, I readily admit.)
Did I miss anything else?
p.s.: and the opportunistic plug, as the plus one: check out Influence Builders
Europe Is a Superpower: Now It Needs Superheroes
Europe has global influence but lacks the bold narratives and iconic figures to match. Explore how AI-driven storytelling and branding can help the EU step into a more heroic spotlight.
Europe is a superpower, where are our action heroes?
(This is not for the Berlaymont gift shop… though who knows 😅)
p.s.: AI-powered idea generation has tremendous branding potential for EU institutions and stakeholders alike
*This was originally posted on Andras Baneth's LinkedIn account.
Launching Beyond the Bubble: Conversations from Brussels with a Global Perspective
We’re excited to launch the first three episodes of Beyond the Bubble, a Brussels-based podcast exploring politics, technology, society, and culture through open conversations with locals and expats. No scripts, no agendas — just curious minds sharing ideas from a European perspective.
Next week, we're launching the first 3 episodes of the Beyond the Bubble podcast.
My aim is to have open conversations, from Brussels, with expats, locals, and those who find themselves in Belgium, that is, curious minds from around the world.
I'll do my best to explore the stories and ideas that shape how they see politics, technology, society, ethics, spirituality, and ourselves... from a European perspective.
No scripts, no agenda — just thoughtful exchanges to understand the world and each other, one conversation at a time.
h/t to David, Maryana, Racquel, Arnel, and Lev for their ideas, help, and inspiration
This was originally posted on Andras Baneth's LinkedIn account.
Navigating the AI Maze: How to Start Using AI Effectively at Work
One of the biggest challenges in incorporating AI into the workplace is knowing where to start. With so many tools and possibilities, it can be overwhelming to choose the right path.
The hardest part about using AI at work? 𝗞𝗻𝗼𝘄𝗶𝗻𝗴 𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁.
There are too many options to decide on which one to tackle first.
The good news is that the The Alan Turing Institute and its partners have put together a comprehensive study on approaching this challenge.
(I love the distinction between product-centric and process-centric approaches. See on page 7.)
Find it useful? Feel free to share.
*This was originally posted on Andras Baneth's LinkedIn account.
Crafting Effective Messaging on GMOs and Trade: A Guide to Tailoring Your Approach in European Politics
Learn how to use AI for persuasive policy messaging, with practical tips on framing GMO technology in the context of the Mercosur agreement, based on political group perspectives.
Few topics show European political diversity as well as GMOs and trade in Europe.
The left tends to be against this technology for socio-economic and environmental reasons (patented seeds, monocultures and biodiversity, "big agri") and "personal health" concerns, while the "hard" right tends to dislike it based on public health reasons, economic sovereignty, and general distrust/conspiracy concerns.
It shows why for those in policy and political communication, messaging is vital: you cannot use the same words, terminology and framing for The Left, the EPP, or Patriots for Europe. (Sure, you can, but you're not going to be effective.)
So how to find the right way to advance your arguments?
AI tools like ChatGPT, Copilot etc. are at their core language models, which makes them extremely useful for messaging.
Try a prompt like this (h/t to EUmatrix.eu for the excellent infographic):
"You are a policy communications expert. Help me with persuasive messaging about GMO technology in the context of the Mercosur agreement (see voting patterns in the attached image/graph). Give me specific short messages using different framing, and adapt the terminology and language to each of the European Parliament's political groups to make it more appealing to them. Make sure the suggested lines resonate with their views and values. Be short, provide your answer in bullet points, 3 per target audience."
As always, don't expect perfection. But 80% is good enough.
*This was originally posted on Andras Baneth's LinkedIn account.
The Evolution of EPSO: A Visual Journey from First Candidates to Future Prospects
This compilation takes us through the history of the first #EPSO candidates, showcasing their journey and achievements from the very beginning to the present day—and even looking ahead.
A compilation of the first #EPSO candidates throughout history, until today and beyond.
(Have you played with ChatGPT-4o's new image capabilities? Pretty impressive.)
*This was originally posted on Andras Baneth's LinkedIn account.
EU in a Frame: Illustrating Personal Impact at The Ultimate EU Handbook Launch
This drawing tells a unique story, emphasizing how art and words together capture the profound impact of the EU on individuals' lives.
A picture is worth a thousand words, especially when it's drawn by the amazingly creative Zsofi Lang - ✏️ 🎨.
At the book launch event of The Ultimate EU Handbook, we asked our guests a question: how has the EU changed your life...?
Answers (and illustrations) above.
*This was originally posted on Andras Baneth's LinkedIn account.
From Unsolicited Pitch to Published Masterpiece: The Journey Behind The Ultimate EU Handbook
Discover the inspiring story behind The Ultimate EU Handbook, a book born from the unexpected connection of a chance pitch and years of creative collaboration.
20 years ago, John Harper said 'yes' to an unknown person's unsolicited book pitch, which set of a chain of positive events. Yesterday, another book came to be as a result of two years' intense work and creativity of Sonia Gongu, Martin Tomov, Ljiljana Pavkov... and 'The Ultimate EU Handbook' was born.
Special thanks to Maryana Panyevina, Klym Ahrykov and David Meszaros for your support to make the launch event at Ambiorix Center & Podcast Studio special.
🇪🇺🙏📚
*This was originally posted on Andras Baneth's LinkedIn account.
The Human Condition: Honest Talks About Who We Really Are
What began as a discussion about burnout quickly turned into an exploration of something deeper. In my conversation with Dr. Vasadi Anna, a psychiatrist with decades of experience, it became clear that burnout isn’t just about long hours or stress—it’s rooted in expectations, upbringing, and the invisible pressures we internalize from an early age.
English summary of the latest episode of András' Hungarian podcast, 'Lélek Algoritmus – Ilyen az ember (avagy beszélgetések egy pszichiáterrel)' – 'The Soul’s Algorithm: The Human Condition (Conversations with a Psychiatrist).
What began as a discussion about burnout quickly turned into an exploration of something deeper. In my conversation with Dr. Vasadi Anna, a psychiatrist with decades of experience, it became clear that burnout isn’t just about long hours or stress—it’s rooted in expectations, upbringing, and the invisible pressures we internalize from an early age.
Burnout: More Than Just Exhaustion
Burnout gets thrown around a lot, but what does it actually mean? Many assume it’s just extreme fatigue, but as Anna pointed out, it’s something deeper. Burnout drains you emotionally, mentally, and even physically. It’s not the kind of tiredness that a weekend off can fix.
A key distinction Anna made: while depression can affect every part of life, burnout is usually tied to work. But it doesn’t stay there. It spreads—first to colleagues, then to family, then to an overall sense of disillusionment.
The Perfectionist’s Trap
Burnout isn’t just about overworking—it’s about overworking with the wrong mindset. People who push themselves too hard, who never feel their efforts are enough, who equate self-worth with productivity—these are the most at risk.
A common misconception: If I love my work, I can’t burn out. But passion doesn’t shield you. In fact, it often makes things worse. Overcommitting, ignoring personal limits, and relying on caffeine or alcohol to keep up are all red flags.
The Long Shadow of Childhood Expectations
Why do some people burn out while others keep their balance? Often, it starts in childhood.
Many of us grow up believing that our worth is tied to achievement. If we didn’t excel, love and approval felt conditional. Some parents—often unknowingly—reinforce this by setting impossibly high standards or withholding affection when a child falls short. Over time, this creates a need for external validation, making burnout almost inevitable.
Take elite athletes. Their entire identity is wrapped up in performance. When they lose, it’s not just a setback—it feels like a loss of personal value. The same happens in workplaces. A high achiever who misses a promotion doesn’t just feel professional disappointment—they feel like they have failed as a person.
Midlife Crisis: Burnout of the Soul
This naturally led us to midlife crisis, which, in many ways, is burnout playing out on a larger scale.
Both stem from the same root: spending years chasing external markers of success without stopping to ask, Is this what I actually want?
The midlife crisis tends to hit in the 40s or early 50s, often when several pressures collide:
- Aging Parents: The growing responsibility of caring for elderly parents forces many to confront their own mortality.
- Teenage Children: At the same time, kids are becoming more independent, adding another layer of emotional complexity.
- Career Pressures: By midlife, most people have built careers, but many start questioning if they’re on the right path.
It’s a perfect storm of obligations, internal and external, that makes people reevaluate everything—from their job to their marriage to their purpose.
Finding a Way Forward
So, how do we deal with burnout and midlife crisis without making rash decisions?
- Rethink Success – Instead of measuring success by salary, job title, or external validation, define it in terms of fulfillment and balance. If your work is draining you, can it really be called success?
- Recognize the Warning Signs – Losing interest in work, feeling detached, and struggling to muster enthusiasm are all early signs of burnout.
- Set Boundaries – Work will always demand more. It’s up to you to decide what is enough.
- Address Deep-Seated Patterns – If your self-worth depends on achievement, it might be time to rethink where that belief came from. Therapy and self-reflection can help break the cycle.
- Embrace Change – A midlife crisis isn’t necessarily a crisis—it can be a wake-up call. Maybe it’s time for a career shift, a realignment of priorities, or simply a different perspective.
Final Thoughts
Burnout and midlife crisis aren’t just work problems or age-related phases. They’re signals—urgent ones—telling us that something needs to change. The real question isn’t How do I push through? but Am I living a life that actually fits me?
If the answer is no, maybe the crisis isn’t a disaster. Maybe it’s an opportunity.
One Year, 1000+ Leaders Trained—AI for Advocacy in Action
In just a year since connecting with Jacques Foul, we've trained over 1000 professionals on AI’s role in advocacy.
It was only a year ago in March 2024 that Jacques Foul and I connected to discuss our shared interest in AI for advocacy.
Having trained over 1000 managers, officials, diplomats and experts since, we’ve just delivered our most comprehensive workshop yet for a global team of corporate and public affairs professionals from the US, Japan, Europe, KSA and beyond, in the pharmaceutical sector, meeting at the Karolinska Institute in Stockholm.
From patient advocacy to awareness campaigns, internal workflows and direct engagement with policy-makers, AI offers tremendous potential to persuade better.
3 key points we shared:
- our aim was to shift their paradigm about what AI can be used for (and train them how)
- internal AI tools can be combined with external inputs for maximum results
- this is more of a skill than “knowledge”, so practicing is essential for improvement
Onwards and upwards 🤖
*This was originally posted on Andras Baneth's LinkedIn account.
Featured articles
and Insights
This compilation takes us through the history of the first #EPSO candidates, showcasing their journey and achievements from the very beginning to the present day—and even looking ahead.
A compilation of the first #EPSO candidates throughout history, until today and beyond.
(Have you played with ChatGPT-4o's new image capabilities? Pretty impressive.)
*This was originally posted on Andras Baneth's LinkedIn account.
Discover the inspiring story behind The Ultimate EU Handbook, a book born from the unexpected connection of a chance pitch and years of creative collaboration.
20 years ago, John Harper said 'yes' to an unknown person's unsolicited book pitch, which set of a chain of positive events. Yesterday, another book came to be as a result of two years' intense work and creativity of Sonia Gongu, Martin Tomov, Ljiljana Pavkov... and 'The Ultimate EU Handbook' was born.
Special thanks to Maryana Panyevina, Klym Ahrykov and David Meszaros for your support to make the launch event at Ambiorix Center & Podcast Studio special.
🇪🇺🙏📚
*This was originally posted on Andras Baneth's LinkedIn account.
What began as a discussion about burnout quickly turned into an exploration of something deeper. In my conversation with Dr. Vasadi Anna, a psychiatrist with decades of experience, it became clear that burnout isn’t just about long hours or stress—it’s rooted in expectations, upbringing, and the invisible pressures we internalize from an early age.
English summary of the latest episode of András' Hungarian podcast, 'Lélek Algoritmus – Ilyen az ember (avagy beszélgetések egy pszichiáterrel)' – 'The Soul’s Algorithm: The Human Condition (Conversations with a Psychiatrist).
What began as a discussion about burnout quickly turned into an exploration of something deeper. In my conversation with Dr. Vasadi Anna, a psychiatrist with decades of experience, it became clear that burnout isn’t just about long hours or stress—it’s rooted in expectations, upbringing, and the invisible pressures we internalize from an early age.
Burnout: More Than Just Exhaustion
Burnout gets thrown around a lot, but what does it actually mean? Many assume it’s just extreme fatigue, but as Anna pointed out, it’s something deeper. Burnout drains you emotionally, mentally, and even physically. It’s not the kind of tiredness that a weekend off can fix.
A key distinction Anna made: while depression can affect every part of life, burnout is usually tied to work. But it doesn’t stay there. It spreads—first to colleagues, then to family, then to an overall sense of disillusionment.
The Perfectionist’s Trap
Burnout isn’t just about overworking—it’s about overworking with the wrong mindset. People who push themselves too hard, who never feel their efforts are enough, who equate self-worth with productivity—these are the most at risk.
A common misconception: If I love my work, I can’t burn out. But passion doesn’t shield you. In fact, it often makes things worse. Overcommitting, ignoring personal limits, and relying on caffeine or alcohol to keep up are all red flags.
The Long Shadow of Childhood Expectations
Why do some people burn out while others keep their balance? Often, it starts in childhood.
Many of us grow up believing that our worth is tied to achievement. If we didn’t excel, love and approval felt conditional. Some parents—often unknowingly—reinforce this by setting impossibly high standards or withholding affection when a child falls short. Over time, this creates a need for external validation, making burnout almost inevitable.
Take elite athletes. Their entire identity is wrapped up in performance. When they lose, it’s not just a setback—it feels like a loss of personal value. The same happens in workplaces. A high achiever who misses a promotion doesn’t just feel professional disappointment—they feel like they have failed as a person.
Midlife Crisis: Burnout of the Soul
This naturally led us to midlife crisis, which, in many ways, is burnout playing out on a larger scale.
Both stem from the same root: spending years chasing external markers of success without stopping to ask, Is this what I actually want?
The midlife crisis tends to hit in the 40s or early 50s, often when several pressures collide:
- Aging Parents: The growing responsibility of caring for elderly parents forces many to confront their own mortality.
- Teenage Children: At the same time, kids are becoming more independent, adding another layer of emotional complexity.
- Career Pressures: By midlife, most people have built careers, but many start questioning if they’re on the right path.
It’s a perfect storm of obligations, internal and external, that makes people reevaluate everything—from their job to their marriage to their purpose.
Finding a Way Forward
So, how do we deal with burnout and midlife crisis without making rash decisions?
- Rethink Success – Instead of measuring success by salary, job title, or external validation, define it in terms of fulfillment and balance. If your work is draining you, can it really be called success?
- Recognize the Warning Signs – Losing interest in work, feeling detached, and struggling to muster enthusiasm are all early signs of burnout.
- Set Boundaries – Work will always demand more. It’s up to you to decide what is enough.
- Address Deep-Seated Patterns – If your self-worth depends on achievement, it might be time to rethink where that belief came from. Therapy and self-reflection can help break the cycle.
- Embrace Change – A midlife crisis isn’t necessarily a crisis—it can be a wake-up call. Maybe it’s time for a career shift, a realignment of priorities, or simply a different perspective.
Final Thoughts
Burnout and midlife crisis aren’t just work problems or age-related phases. They’re signals—urgent ones—telling us that something needs to change. The real question isn’t How do I push through? but Am I living a life that actually fits me?
If the answer is no, maybe the crisis isn’t a disaster. Maybe it’s an opportunity.
